Investment
North County vs. Chula Vista vs. East County: Where Should You Invest in 2025?
Published on
If you're thinking about investing in real estate in San Diego County, you've probably asked yourself:
"Where should I buy? What area has the most upside? Where will I actually cash flow?"
These are smart questions. Because not all zip codes are created equal—and in 2025, that gap is only widening.
At Unlock Your Property, we work with investors every day—some seasoned, some just starting—who want more than just hype. They want data, direction, and strategy.
Why San Diego County Still Dominates for Real Estate Investment
Despite rising interest rates, San Diego continues to outperform. Why?
- Population growth hasn't slowed—people still want to live here.
- Inventory remains tight, which stabilizes prices.
- ADU laws have expanded, allowing homeowners to build more units.
- Rents are up across nearly every neighborhood in 2024, with momentum continuing into 2025.
